About Us

Spending over two decades in the hospitality industry, and opening and managing some of the best performing  most successful properties in the south east, Terry Storey, the founder of Advantateous had a revelation at the last property that he managed.   The investors of the hotel met with a marketing consultant one day, and immediately came downstairs out of the conference room from that meeting in a sort of shock and awe moment.  They immediately went to his office and told him that the Marketing Consultant had told them verbatim the same exact things that he had indicated to them during his interview for the General Manager position.

I wasn’t shocked at hearing this, I was impressed that the other consultant was as in-tune as I was.  However while completely happy in that position,  I decided to start my own company, because it seemed to bare more weight when an outsider of an organization consulted, than an employee.   The reason my properties were among the best performers in the region was because I naturally “it” and have a passion for “it”.  The ‘it’ that I am referring to is Integrated Marketing.

Integrated Marketing, a term that is becoming more main stream now previously in the past.  Although some of the companies that use it these days throw it around loosely, it is the encompassing of all the aspects of Marketing into a coherent and cohesive strategy.   It is multi-channel marketing, but on a much grander scale that what other companies provide.
However no one does it quite like Advantageous. It’s about multi-channel marketing, and not just your website, or social media, and email marketing.  It’s way more than that, it’s about your branding, your brochures, your print ads, your content, your customer experience, your customer touch points, your customer loyalty, your reputation and finally your customers perception.

After we have all of the “your” taken care of then we focus on engaging your customers, and their behaviors and then marketing to them.  Integrated Marketing is m in a sense interfacing all of the activities that you do to attract and keep customers into one single strategy that each support and build upon one another.  Consistently communicating the same messages, value and brand promise across multiple channels.  Resulting in higher ROI, increased customer loyalty and reduced operating cost.